Wolford brings luxury edge to adidas activewear collection

Bregenz, September 2020 – Wolford has today announced a collaboration with global sportswear giant, adidas, partnering to create two capsule collections Studio Motion and Sheer Motion, both featuring sleek and supportive performance pieces crafted with opaque and sheer knitting techniques to cover and highlight the body.

adidas is the first sportswear company to partner with Wolford, which is renowned for its mastery of knitting capabilities and yarn. Combining adidas’ expertise in athlete performance and technical fabrics with Wolford’s unique ability to produce premium knit products, the two brands have worked together closely to blend the best of both industries.

The collection introduces two drops of completely seamless garments including three coordinated long sleeve top and legging sets and two body- suit looks, all offering full coverage and a second skin feel, without distractions. With combinations of sheer and opaque knits, each piece is designed to be worn during workouts and layered throughout the day, providing an effortless transition from the studio to wherever your day takes you, along with unparalleled comfort and fit.

CAPSULE 1: STUDIO MOTION – November 2nd 2020
Pushing the boundaries of knitted design, the collaboration launches with Studio Motion –a capsule collection which features a sleek coordinated long sleeve top and legging set. The intricate use of knitting techniques paired with metallic yarns produces a high-shine finish, which is characterised by fluid lines to complement the body’s curves and make the wearer stand out, whether in the gym or out exploring the city.

CAPSULE 2: SHEER MOTION – January 4th 2021
Taking inspiration from 90s styling, Sheer Motion includes a set of coordinates that represent the ultimate fusion of adidas’ leading sportswear innovation and Wolford’s sheer opaque premium technique. Continuing the fluid line aesthetic from Studio Motion, each Sheer Motion piece uses micro detailing to offer a sheer look in areas where breathability is needed the most, all while providing a stylish yet modest, cut-out aesthetic. Thicker, tactically placed opaque knit panels reinforce areas that need more support and coverage, perfectly highlighting the body without distracting seams.

“It has been a pleasure to work with such an amazing Brand like adidas, and have the opportunity to combine our feminine touch and comfortable second-skin-like clothes, with their knowledge and dedication to high performance sportswear”Silvia Azzali, Wolford’s CCO, said “adidas and Wolford’s uncompromising ethos on quality, design and innovation have come together for a collection that will meet the desires of the most demanding, fashionable and active consumer thanks to the use of outlandish fibres as well as our most renowned knitting techniques.”Josephine Aberg, VP Design Women’ s said,“In our ambition to redefine the use of knit in sportswear and to build on our cult favorites like Warpknit, Wolford – which has the best knitting capabilities in the market – emerged as the perfect partner to collaborate with on this luxurious collection. Inspired by iconic shapewear silhouettes and the colour-blocking aesthetic of 80s and 90s sportswear, our ultimate goal was to create a feminine, performance-led range for the modern active woman, that makes the wearer feel strong and confident. We focused on innovative materials that perform first and foremost, as well as fresh design details that make a statement inside the studio and beyond.”
Studio Motion (November 2020) and Sheer Motion (January 2021) will be available for prelaunch exclusively from adidas.com and from Wolford stores and selected partners worldwide.

For further information
please visit www.wolford.com