The designer joins the iconic American brand from Max Mara Fashion Group and Dior in a new role spanning product, store design and brand communication.
St. John, the American luxury house founded in 1962, has named Zoe Turner as its new creative director, an expanded role arching across all facets of the brand from its collections and retail environments to its multimedia presence. With a singular creative voice, Turner will take the legacy brand to new heights while remaining deeply rooted in its DNA.
A sophisticated and highly technical fashion and knitwear designer with 20 years of experience, Turner has an impressive background that includes almost a decade at Dior under both John Galliano and Raf Simons, during which she honed her skills as a knitwear expert. Turner began her career working alongside celebrated Italian designer Alberta Ferretti, and most recently headed a team while consulting at Max Mara Fashion Group.
“Zoe has a fresh outlook. She is curious, creative and passionate, and this energy will help drive St. John to the next level. She has a deep understanding of the brand’s DNA and how to communicate that to customers through a 360° brand experience. We believe Zoe can introduce St. John to a larger audience through reinterpreting the brand codes and modernizing the collections,” said Joann Cheng, Fosun Group’s global partner, chairman of Fosun Fashion Group, which acquired a majority interest in St. John in 2017.
“Zoe is a quiet and powerful creative soul with an innate sense of how women want to dress. I love her passion, her appreciation for all eras and her eye to the future. She has a vision for the bigger picture, and I look forward to seeing the impact that Zoe will have at St. John,” said Eran Cohen, chief executive officer of St. John.
“St. John has a rich history of innovation and flair. Like kindred spirits, I look forward to creating a new chapter in the story of a great American brand.”
Keeping luxury, comfort, confidence and classicism at the forefront, Turner will lead a team of artisans, craftsman and technical experts to create clothes that spark desire and start a new conversation.
“I’m honored and excited about the challenge ahead, and to lead the creative teams with a new vision for today’s woman.”