Tom Tailor

Happy Fashion
For everyone


As the “New Urban Player” Tom Tailor emphasizes on its brand promise “Life is a game, play it, be confident, dress in style”

Products cover a demographic from infants to 40+ customers

The TOM TAILOR GROUP offers casual wear. Fashionable accessories as well as home textiles complement the product portfolio. With its umbrella brand TOM TAILOR, TOM TAILOR Denim, BONITA, MINE TO FIVE and MY TRUE ME, the company covers the full range of age groups.

Continuing the legacy

“I very much look forward to assuming my new position with the Tom Tailor Group and working constructively with my colleagues on the management board and with all employees. The Tom Tailor brand has seen a positive development over the past few years. We must, however, ensure that its attractiveness and performance at the points of sale in brick-and-mortar and digital retail continue to increase.”

Dr Gernot Lenz
— The Tom Tailor Group CEO

Key Facts

Presents in more than
30 countries

Over 11,000 stores

Most recognized fast fashion brand
with a brand awareness rate of
95% in German-speaking regions